HOW DO I READ MY TRAFFIC STATS ? Click on Stats on the top framebar. Click on the Click here button under Traffic Stats. Chose if you wish to see your total amount of uniques or the amount of uniques daily. Click on the "Generate Stats" button. If you have chosen to "Promote all sites" your "Siteviews from your traffic" will normally be a higher number than "traffic sent". It means that the surfer you sent - used the framebar in the bottom of the site-pages to go to a different site of ours. The amount of traffic "returned to you" - is the total amount of surfers who loaded your return traffic page 100%. If they closed it before it was fully loaded - it doesn't count as a returned surfer.